Panera Bread has rolled out their MyPanera Coffee subscription nationwide, which includes unlimited coffee for $8.99 per month. Here are the details:
- Valid for any size cup of light roast, dark roast, hazelnut, decaf, iced coffee, or hot tea.
- Get one cup up to every two hours, with free unlimited refills of the same beverage in-store.
- Excludes cold brew, espresso drinks, and iced tea.
- One subscription per person.
This works out to about 30 cents per cup if you got one per day. Panera has admitted that this is a loss leader and they hope you also buy a breakfast sandwich, muffin, etc. while you are there. If I had a Panera that was conveniently located to work or home, I would be all over this deal. (If only they had this when I was in college…) What do you think?